This guide shows you how to read the revenue numbers and the Sales breakdown section of Composerie Analytics. It is for any merchant who wants to track sales over time and see where revenue comes from: which print provider, which sales channel, and which country. You will also learn how to spot fulfilment problems before they grow.
Find the revenue numbers
Analytics is one page, not a set of tabs. The headline sales numbers sit at the top, and the breakdowns that split them are further down under Sales breakdown. The date range and the comparison you set in the header apply to both, so you are always looking at the same window of time.
Open Analytics
Open Analytics from the sidebar. Set the date range first, with the period control under the title: everything below reloads to match it.
Read the four headline numbers in the stat strip
The KPI ribbon shows four numbers: Revenue from personalized orders, Total orders, Avg. order value and Conversion rate. Composerie only records orders that contain a personalized product, so ordinary store orders are not part of these numbers. Each one shows a change versus the previous period, so you can see at a glance whether you are up or down.
Use the sales chart below the strip
Below the ribbon is the chart. Click a KPI card to plot that metric: the chart has no control of its own. It fills in zero-value days across your range, so quiet days still show on the timeline.
Revenue and order counts come straight from your orders, read in cents, and they leave out cancelled orders. That means these totals line up with your order list rather than drifting away from it.
Break revenue down by provider, channel, and country
Below the sales chart, three cards split your revenue three ways. Read them together to understand not just how much you sold, but where it came from.
Revenue by provider is a donut. Each slice is one print provider’s share of revenue, with the biggest slice first and the running total shown in the middle. This tells you how dependent your sales are on each provider.
By channel lists revenue and order count for each sales channel, such as Shopify or Manual. Orders that arrive without a channel are counted as Manual, so nothing goes missing from the totals.
Top countries ranks revenue and orders by the destination country of the order. This card is built from a daily rollup, so very recent orders may take until the next day to appear. Orders with no country code show as Unknown.
When a card has no data yet for the selected range, it shows a short message instead of a chart. That is normal for a new store or a quiet window, not an error.
For a closer look at which designs and products drive these sales, see the product performance report.
Check fulfilment health
Further down the page, the Fulfilment health card shows one row per print provider for the selected range. It turns your fulfilment record into something you can scan in seconds.
Each row shows four things: the success rate, the number of orders sent, any failed count, and the average days to complete an order. The failed count only appears when there are failures, so a clean provider stays clean and uncluttered.
The bar next to each provider is colour coded by success rate. It turns green when the rate is 95 percent or higher, amber when it is 80 percent or higher, and red below that. Problems stand out without you reading every number.
If you see failures, open the affected orders so you can act on them. The shipping and tracking guide walks through following an order through to delivery.
Why does my revenue here differ from Shopify?
Analytics reads from your Composerie orders and excludes cancelled orders. Shopify may count taxes, shipping, or cancelled orders differently, so small gaps are expected.
Why is a recent order missing from Top countries?
Top countries is built from a daily rollup that refreshes once a day. Very recent orders can take until the next day to appear there, even though they already show in the other cards.
What does the Manual channel mean?
Manual covers orders that arrived without a sales channel attached. They are still counted in revenue and order totals.
Next
For the wider picture of how these numbers fit with the rest of your reports, read the analytics dashboard overview.